Dhirubhai Ambani
From a village trader to building one of India's biggest companies, the story of turning a small start into something huge.
For kids 8–15 India-first
Money sense,
made easy for kids.
Seke is where children learn to earn, save, spend and invest by playing. Short lessons, daily streaks, and their own Gullak — a digital piggy bank that grows as they learn.
One plan. ₹999 for the full course. No ads to your kids, ever.
Try free first. No card needed.
+25 XP
Correct! Level up
★★★★★ Loved by parents in beta64+ money lessonsFQ score, before & after DPDP Act 2023 compliant
Learn by playing
Learning money feels like a game.
Because it is one. Every lesson is short, playable, and built to make the next one worth unlocking.
Play to learn
Mini-games like Gullak's Four Doors turn every concept into something kids want to replay.
64+ bite-sized lessons
Earn, Save, Spend and Invest. Three minutes each, built around real Indian life.
Daily streaks
Show up each day, keep the streak alive.
Unlock levels
Finish a chapter, open the next.
Earn XP as you play
Points and badges reward every lesson and keep kids coming back.
The FQ benchmark
Proof your child actually learned.
Financial Quotient is Seke's money score, from 100 to 1000 — a bit like a chess rating for money sense. Kids take a 25-question test when they join, and a fresh one when they finish.
You see the number go up. Real, measured progress, not guesswork.
- 125-question FQ test at onboarding sets the baseline
- 2XP, streaks and games keep them learning through the course
- 3A fresh 25-question test at the end proves how far they've come
Aarav's Financial Quotient
480
Onboarding
810
After course
Scale 100–1000+330 points gained
Peer benchmark
See how far ahead they are.
Every child gets their own money card. See exactly where they beat other kids their age, pillar by pillar, and how they rank in your city.
It turns progress into something kids are proud to show off.
Aarav, 10
Money card
Investing+10% vs peers
Saving+9% vs peers
Earning+6% vs peers
Spending+4% vs peers
Overall FQ 810Ahead of 82% of kids aged 10
Gullak balance over the course
+₹3,560₹1,240
₹2,100
₹3,150
₹4,200
₹4,800
Wk 1Wk 4Wk 8Wk 12End
Real money, not points
A Gullak that grows with them.
Every child gets their own Gullak, a digital piggy bank. As they earn, save and finish lessons, real money builds up inside it. By the end of the course they've watched their own savings grow, and understood exactly why it did.
The skill pack
Six money superpowers every kid collects.
Four pillars — Earn, Save, Spend, Invest — plus the habits that hold them together. Every lesson drops a badge into their collection.
Earning
Saving
Spending
Investing
Compounding
Protecting
Learn from the legends
Learn from the ones who did it.
Kids learn real money lessons from the lives of the people who built India's wealth, in stories made just for them.
Azim Premji
A billionaire who stayed careful with money and gave most of it away. What real wealth looks like.
Ratan Tata
Spending on what matters, for people and country, not just on show. Choosing wisely, always.
Warren Buffett
He bought his first stock at 11. The power of starting early and letting money grow slowly.
Rakesh Jhunjhunwala
India's own investing legend, who turned patience and study into a fortune on the market.
Built on learning science
Serious science under the fun.
Every lesson is grounded in proven learning and behavioral models, so kids don't just play, they remember.
Spaced
Key ideas return across pillars, so they stick.
Active
Kids learn by doing, not just watching.
Rewarded
XP, streaks and badges keep motivation high.
Simple pricing
One plan. Everything in it.
No tiers. No upsells. No surprises.
Everything included
₹999
for the full course
- All 64+ lessons across Earn, Save, Spend, Invest
- Every mini-game, streak and XP badge
- FQ test before and after, with peer benchmark
- Gullak money tracker for the whole journey
- Parent dashboard and WhatsApp updates
Try free first · No ads to children · Cancel anytime
Safe for kids, by design.
Seke is compliant with India's DPDP Act 2023. We collect birth year only, show no ads to children, and never track them for advertising. Parents hold the data rights.
Verifiable parental consentBirth year onlyNo ads to childrenParent data controls
Raise a kid who grows money.
Start with a free FQ test and the first lessons. See the difference in a week.
Start free